Review # 172: Two-page ads in comic books


The worst part about reading a comic book that you are really engrossed in is the ads that pop up and interrupt the experience. It’s not as bad as TV since you can just flip the page but regardless the story is broken up as you are painfully pulled back into reality by someone trying to sell you something. A common trend among comic book advertisements as of late is the use of two facing pages to present the product. This enrages me.
The products in the ads tend to be of a similar theme. I first noticed it with two-pagers for automobiles. The idea that they were selling cars in comic books really frustrated me. I suppose it’s okay for advertisers to reach the comic market since many readers are now adults with a disposable income. The fact that they think they are so important that it takes two pages to sell me a goddam Ford commuter car is what angers me.
Another kind of product that likes to do this is video games. I epecially understand the cross merchandising with gamers and comic geeks, but do we really need two different two page ads for Final Fantasy V Advanced? I certainly don’t.

One Response to “Review # 172: Two-page ads in comic books”

  1. Josh Says:

    Yet another reason why trade paperbacks is awesome with a capital “aw.”
    Gooooo trade paperbacks.

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