Review #241: Sunchips new package
This new design automaticaly gets a thumbs down from me due to it’s inclusion of one of my largest pet peves. I’ve been in the retail biz long enough to have gotten sick of seeing new packaging with the blurb “Great New Look! Same Great Taste!” It’s even worse when they spin it somehow, like Mountain Dew’s recent “New View, Same Dew.” The most I can say for Sun Chip’s new packaging expletive is that it sticks to the basics.
Old:
New:
Maybe the blurb is necessary, because I feel that the new bag makes the chips look “low fat” or something along those lines. At any rate, I don’t understand the need for a new package design when the old one did a fine job of identifying the brand.