Review #275: Tropicana’s new design
Tropicana orange juice has recently started using a new design including the popular, plain, sans-serif font that many other brands like Quaker Instant Oatmeal have been using lately. It gives the package a more modern look, and the incorporation of the juice glass is subtle and well done.
But the thing I love most about this package is that nowhere on it does it say “Great New Look, Same Great Taste!” Tropicana gave the consumer the benefit of the doubt and decided that they are intelligent enough to know that the new packaging is just that and that it’s not a new product all together. I looked all over the carton, in all the fine print, and nowhere on there does it even mention a new look. I often feel that most package redesigns, especially for well-established brands, are unnecessary but I’m glad that Tropicana didn’t feel the need to draw attention to a pretty obvious change. Kudos to you, Tropicana.